Wendy Underwood, Principal

With a comprehensive mix of public relations, marketing and media experience, Wendy Underwood brings a professional and balanced approach to all marketing communications projects. Before starting Fever Pitch in 2010, Wendy held the position of Manager, Travel Media Relations, International & Trade at Tourism Vancouver. While at Tourism Vancouver, she had the opportunity to work with some of the world's most influential media outlets as they got ready to cover the 2010 Olympic and Paralympic Winter Games. These included Reuters, USA Today, BBC, Channel 9 Australia and NBC.


Prior to working with Tourism Vancouver , Wendy worked as a freelance writer for publications such as Vancouver magazine, the Georgia Straight and Western Living. In the public relations arena, her media savvy has won the respect of clients such as Nettwerk Productions, the Georgie Awards and Vancouver International Fashion Week. Wendy is widely travelled, and having chosen Vancouver as her home base, she is proud to be able to play a part in bringing recognition to local companies and organizations.


Wendy holds a Bachelor of Arts (English, Journalism major) from Curtin University in Western Australia.



Emily Armstrong, Associate

* Emily works with Fever Pitch on select projects and clients

Emily Armstrong is a seasoned media relations, PR and marketing professional with over a dozen years of experience representing tourism and lifestyle brands.

She fosters strong relationships with an extensive network of journalists, broadcasters, bloggers, industry leaders and influencers across North America. Prior to starting her own PR business, Emily spent two years at a full-service marketing agency in Toronto working with top brands such as the Jamaica Tourist Board, Panasonic and Volvo Cars of Canada.


Before relocating to Toronto, Emily lived and worked in Vancouver for 10 years. While there, a major career highlight was the eight years she spent leading Tourism Vancouver’s media relations team through the Vancouver Olympics and garnering unprecedented media coverage for the destination. She also held the role of regional PR director for Fairmont Hotels & Resorts, where she spearheaded international PR campaigns promoting the region.


Emily holds an Honours Bachelor of Arts (English major) from the University of Western Ontario and is an active member of the Canadian Public Relations Society (CPRS) and the Travel Media Association of Canada (TMAC).




Kate Colley, Associate

* Kate works with Fever Pitch on select projects and clients

Kate Colley possesses a wealth of relationships and contacts with international media and tourism businesses. Her broad experience and global travels make her one of British Columbia's top lifestyle and tourism media specialists having represented all classes of hotels, spas, restaurants, wineries, attractions, experiences and other lifestyle businesses to media in the United States, Canada and internationally.


Kate established her private communications business, Kate Colley Communications, in 2006 following her role as communications director at Top Table Restaurant Group. Kate was previously manager of travel and trade media relations at Tourism Vancouver. Along with her tourism-based media relations experience, Kate has been an on-air contributor for CBC's television lifestyle program, Living Vancouver, a stylist for the Lower Mainland lifestyle magazine, Look, and a writer for local lifestyle guides, and on select travel and lifestyle features.


Kate holds a Bachelor of Arts in Psychology/English from Simon Fraser University and a diploma in Tourism Management from Capilano College.